Case Study: Lounge 46

Customer: Lounge 46, Walmgate, York 
Fastr Services: Business broadband 
Customer since:  August 2025

Lounge 46 Serves Great Coffee, Cocktails – and Fast Wi-Fi

Lounge 46 is a coffee shop and cocktail bar on Walmgate in York, owned by Joe Moore. The venue sits in a popular dining area, and Joe designed it as a welcoming place where customers can stop in for a coffee and cake during the day or enjoy cocktails before or after dinner nearby.

From the start, Joe wanted Lounge 46 to feel relaxed, social and well connected, a place where customers feel comfortable staying a while.

The Challenge

Before switching to Fastr Broadband, Lounge 46 relied on a copper connection from BT. The service was slow, unreliable and struggled whenever several customers tried to connect at the same time.

“Customers want fast Wi-Fi,” Joe explains. “If it doesn’t work properly, they don’t come back.”

The slow connection affected repeat daytime trade in particular, especially customers who wanted to work on laptops while enjoying coffee. Complaints were common, and the experience didn’t match the atmosphere Joe wanted to create.

Joe had already tried multiple providers, including BT and Virgin, but found that speeds and customer service consistently fell short.

The Switch to Fastr

Joe first became aware of Fastr Broadband while seeing engineers replace old infrastructure locally. Following a recommendation, he decided to switch – choosing Fastr for its speed, service and straightforward, reliable support.

Installation went smoothly.

“They did exactly what they said they would do, when they said they would do it.”

Fastr also installed a Wi-Fi booster upstairs, extending the signal from the café below to the flat above. Previously, Joe needed two separate routers to make this work.

The Results

Since switching to Fastr Broadband, Lounge 46 has seen immediate improvements:

• Customers can connect quickly and reliably, even during busy periods
• Multiple users can log on at the same time without complaints
• The Wi-Fi signal now reaches further, covering both the café and the flat above
• Joe can order stock online more easily and manage the business without interruptions
• Customer satisfaction has increased, supporting repeat visits

Joe says the difference is clear:

“Now we’ve got happy customers. It’s worth the cost just to avoid the headache of complaints.”

Beyond One Business

Joe has since had Fastr Broadband installed at other premises he owns, including holiday lets and rental properties. In total, he manages 12 properties, including six holiday flats, and values the consistency of service across all of them.

“Price wasn’t the main issue. It was about the service for café customers, holiday lets and students. Billing is easy, customer service is great, and it just works.”

Joe’s Advice

Asked what he would say to other businesses thinking about switching, Joe doesn’t hesitate:

“Highly recommended.”

Lounge 46 is at 46 Walmgate, York.

To upgrade your business broadband to Fastr, register your interest.